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Cliff Grevler is the managing partner leading The Boston Consulting Group in Canada; he oversees BCG’s operations across Toronto, Montreal, and Calgary. He is the former leader of BCG’s Consumer and Retail practices, and he continues to work with CEOs and senior executives of leading retailers and consumer products companies on the key issues facing their organizations.

Cliff joined BCG in 1997, after spending time working in marketing at S.C. Johnson Wax. He has appeared regularly on Canadian national television and radio and is a frequent contributor to The Globe and Mail's Report on Business.

Skilled at defining winning business strategies and change-management programs, Cliff brings intellectual and process leadership skills to tackle complex, ambiguous business problems. He has deep experience in creating and leveraging consumer insight to drive business and operational strategies.

Cliff brings his passion for sports to the board room by supporting several sports organizations across North America address the strategic issues facing their organizations. He has worked across leagues and teams in the NHL, NBA, MLS, and CFL. He was a governor for Golf Canada for many years and has contributed to committees for Olympic bids and the Grey Cup.

Areas of Expertise

  • Leads BCG in Canada
  • Corporate strategies across retailers and consumer products companies
  • Transformation programs to help drive shareholder return
  • Market research and customer insight
  • Mergers and acquisitions (M&A)
  • Marketing and innovation
  • Portfolio strategy
  • Big data and advanced analytics
  • Globalization
  • Growth
  • Pricing
  • Smart Simplicity


  • HBA, distinction, Ivey Business School
  • BA, University of Western Ontario
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