Steve Knox is a core member of the Consumer and the Marketing, Sales & Pricing practices at Boston Consulting Group.
Since he began partnering with BCG as an advisor in 2010, Steve has brought deep business expertise with a specialty in advocacy, customer experience, and digital marketing.
Steve is driven to build world-class capabilities in consumer advocacy marketing to best serve consumers and their social networks.
Prior to his current BCG role, Steve was CEO at Procter & Gamble Tremor.
Classic marketing techniques have no place in digital marketing. If your company is still relying on ways of working that served you well ten years ago, it’s time to accelerate change.
BCG’s Brand Advocacy Index shines a spotlight on the companies that excel in creating positive customer experiences. See the survey’s results for eight countries and seven industries.
Word-of-mouth recommendations offer a critical way to measure and improve a company’s performance—and ultimately to boost growth.
Companies have struggled to measure the impact of word of mouth. BCG’s Brand Advocacy Index provides a strategic metric that measures advocacy with much greater precision than existing approaches do.
BCG’s new measure of word-of-mouth recommendation offers companies powerful insights that deliver top-line results.