Partner & Associate Director
Felix Krueger joined Boston Consulting Group in 2010. In 2014, he was based in the Melbourne office as a BCG Ambassador. He is a core member of the Consumer Goods practice, working exclusively in with fashion and luxury brands, retailers, and online platforms.
Felix works with clients along the entire fashion, sportswear, and luxury value chain including brand positioning, CRM (including loyalty programs and personalization), customer-centric transformation, merchandising, go-to-market, and digital and advanced analytics topics in wholesale, retail, e-commerce, omni-channel, and online platforms.
He has supported teams all over the world on all fashion and luxury topics and on overarching strategic questions concerning pricing and markdown management, and transformations as well as buy- and sell-side due diligences.