CMO, Managing Director & Partner
Jessica Apotheker is Boston Consulting Group's global CMO.
In her client work, Jessica is the global lead for the Digital Growth team and a member of BCG GAMMA, the advanced analytics practice. Since joining BCG in 2008, Jessica has had a leading role in many engagements helping companies in the consumer packaged goods, automotive, and health care industries transform their marketing capabilities.
Jessica is an expert in large-scale digital marketing and digital go-to-market transformation, data-driven marketing in B2B2C and B2B, marketing analytics and ROI measurement, and marketing acceleration and operating model redesign.