CMO, Managing Director & Partner
Jessica Apotheker is Boston Consulting Group's global CMO, as well as CMO for BCG X, the firm's tech powerhouse.
In her client work, Jessica is the global lead for the Digital Growth team and a member of BCG GAMMA, the advanced analytics practice. Since joining BCG in 2008, Jessica has had a leading role in many engagements helping companies in the consumer packaged goods, automotive, and health care industries transform their marketing capabilities.
Jessica is an expert in large-scale digital marketing and digital go-to-market transformation, data-driven marketing in B2B2C and B2B, marketing analytics and ROI measurement, and marketing acceleration and operating model redesign.
Web3 is transforming how people present themselves online, yet startup founders and investors are overwhelmingly male. Five measures can help build a more inclusive Web3.
The floor has fallen out from under marketers. They need a bold new approach to measuring the impact of their efforts—and determining where to spend their organizations' dollars.
Companies should treat their media buys as investments rather than expenses in order to maximize returns in a post-COVID world.