Nordics lag in GenAI adoption, missing €60B in potential annual productivity gains. Time to bridge the gap and harness this transformative technology.

Education
- MSc, business, Helsinki School of Economics
- MSc, engineering, Tampere University of Technology
Santeri Kirvelä is the leader of Boston Consulting Group's Tech and Digital Advantage practice in EMESA (Europe, Middle East, South America, and Africa). His main focus is technology-enabled transformation. For the past 24 years, Santeri has worked with leading Nordic and global companies, focusing on significant change initiatives driven by top management, efficiency improvement projects, reorganizations, and strategy redefinition. Technology and IT have always been at the core of his client work.
Before joining BCG, Santeri was CEO of Booz & Company in Finland.