Heritage

1964 Perspectives Is Launched

BCG begins publishing short, provocative essays, which later include classics such as the experience curve and time-based competition.

1966 BCG Opens an Office in Tokyo

BCG becomes the first Western strategy firm in Japan, with the acquisition of T.F.M. Adams.

1968 THE STAR, DOG, CASH COW, AND QUESTION MARK

Bruce Henderson develops the growth share matrix—which becomes a basic tenet of business strategy.

1968 SANDRA MOOSE BECOMES BCG’S FIRST FEMALE CONSULTANT

Sandra would later become a BCG director in 1975 and a senior vice president in 1989.

1975 BCG ACHIEVES INDEPENDENCE

Through an employee stock ownership plan, BCG agrees to purchase the firm from the Boston Safe Deposit and Trust Company.

1978 THE STRONG OVERSEAS ECONOMY

Half of BCG’s revenue comes from its global business outside the US.

1985 BCG EXPANDS INTO CHINA

The firm completes its first project for the Shanghai Machine and Electric Company.

1987 BCG ORGANIZES INTO PRACTICE GROUPS

The firm creates six practice groups—four industry services and two functional areas—to deepen BCG’s expertise.

1988 BCG VALUE STATEMENT

BCG’s CEO, John Clarkson, introduces the firm’s newest recruits to BCG values, all building toward a common vision.

1998 ONCE A BCGER, ALWAYS A BCGER

To maintain ties with its growing roster of former colleagues, BCG begins to host annual worldwide alumni days.

1998 BCG CREATES THE STRATEGY INSTITUTE

The firm capitalizes on its heritage by establishing the Strategy Institute—aimed at generating new ideas.

1999 ANTICIPATING THE DISRUPTION OF E-COMMERCE

BCG’s Philip Evans and Thomas S. Wurster write Blown to Bits, which assesses the strategic implications of e-commerce.

2004 BCG BROADENS ITS SCOPE OF SOCIAL CONTRIBUTIONS

The firm strengthens its relationships with philanthropic organizations and publishes Making a Difference, its first social impact report.

2007 A “BEST COMPANY TO WORK FOR”

Fortune ranks BCG on its “100 Best Companies to Work For” list for the first time, where it has remained ever since.

2008 BCG FELLOW PROGRAM IS ESTABLISHED

BCG Fellows, proven idea generators, develop leading-edge perspectives in an area of personal passion for three years at a time.

2013 BCG@50

BCG celebrates its 50th anniversary!

2014 PUSHING THE BOUNDARIES OF INDUSTRY

BCG Digital Ventures, a multidisciplinary team focused on digital innovation, is founded.

2015 BRUCE’S 100TH BIRTHDAY

BCG launches the BCG Henderson Institute in honor of Bruce Henderson’s 100th birthday.

2018 BCG’S EVOLUTION

BCG simplifies its full name to “Boston Consulting Group” and updates its corporate logo for the first time in decades—representing the firm’s evolution and bold, adaptive approach.