Bernd Waltermann
Managing Director & Senior Partner
Singapore
Bernd Waltermann is a core member of the Industrial Goods, People & Organization, and Global Advantage practices at Boston Consulting Group.
Since joining BCG in 1990, he has advised clients throughout Europe and Asia-Pacific—in particular, Indonesia—across a broad range of industries, including automotive, consumer electronics, telecommunications, pharmaceuticals, financial services, media, energy, and fast-moving consumer goods.
In 2007 Bernd helped establish BCG’s Global Advantage Initiative, which is designed to assist multinational companies in improving their footprint and performance in emerging markets. He has worked with a number of large family businesses and is passionate about people and leadership issues. He has also been involved in BCG's pro-bono work with The World Food Program.
Before joining BCG, Bernd was assistant professor and managing director of the Marketing Institute at the University of Münster.
Five winning traits set successful emerging market companies apart from their rivals. MNCs should emulate those characteristics where possible—while continuing to leverage their scale advantage.
Emerging-market companies focused on their home turf are achieving stellar financial performance as they tap into powerful trends, including population growth and a rising consumer class.
Many multinationals need to undertake a fundamental transformation in emerging markets. By starting with one local operation, they can develop a robust methodology for subsequent rollouts.
The most entrepreneurial companies in emerging Asia are finding creative ways to navigate talent, infrastructure, and regulatory bottlenecks—and are seizing the greatest growth opportunities.
Highly entrepreneurial companies are building competitive advantage in emerging markets in Asia by creatively coping with the region’s talent gaps, overstretched infrastructure, and difficult regulatory environments.
Despite high aspirations, few companies are ready to build and run truly global organizations and operations.
Companies are remarkably bullish about how the economic integration of the member states of the Association of Southeast Asian Nations will affect their businesses and industries.
Despite their many challenges, emerging markets will continue to drive global growth in many industries. Rather than scale back, companies must adapt to tougher competition.
Emerging markets are more important than ever for many multinational companies. Even so, multinationals have not mastered these markets, according to a recent BCG survey.
Many Indonesian companies will not share in the country’s explosive growth unless they can recruit, develop, and retain the right people.
