ZBT can do much more than inject cost discipline—it can help companies maintain their strategic momentum even amid difficult economic conditions.
Education
- MBA, University of Virginia, Darden Graduate School of Business, Genovese Fellow
- BS, summa cum laude, aerospace engineering, University of Maryland
Luke Pototschnik is a core member of the Transform, Consumer, People & Organization, and Operations practices at Boston Consulting Group. He leads BCG's Nashville office as well as zero-based budgeting (ZBB) in North America. Previously, as member of the global leadership team, Luke also led BCG's Transformation practice and BCG TURN in North America. An expert in organization, post-merger integration, and operations, Luke has worked with clients on cost-out and growth reinvestment, restructuring and redesign, consumer growth strategy, due diligence, marketing effectiveness, and supply chain redesign. Before joining the firm, Luke was an aerospace and software engineer with deep experience in manufacturing and commercial software development and deployment.
