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Jeff Walters is a member of the leadership team of The Boston Consulting Group’s Consumer practice in China, and is the leader of BCG's China Center for Customer Insight, which builds proprietary insights, data and methodologies for understanding China's consumers. He is also a co-leader of the go-to-market in emerging markets topic for BCG and a core member of the firm’s Global Advantage and Marketing, Sales & Pricing practices.

Since joining BCG in 2003, Jeff has worked extensively in strategy development and operations for consumer goods companies and retailers, particularly in home appliances, spirits, sportswear apparel, consumer electronics, food, luxury goods, and beverages. He has deep experience in the evolving consumer landscape in China, including consumer consumption patterns, the geographic distribution of China's growing middle class, online behavior, and the growth of e-commerce.

Jeff has led multiple client engagements in China on issues related to growth strategy, mergers and acquisitions, new category entry, e-commerce, organization design, sourcing optimization, geographic expansion, brand repositioning, retail format design, retail footprint planning, and retail assortment planning. Jeff also has specific expertise in retail inventory management, including experience designing the replenishment algorithms for one of the largest retailers in the world.

Before joining BCG, Jeff worked in the area of signal processing algorithms with various firms in Silicon Valley, and he also worked in solar physics.

Areas of Expertise

  • Leads Marketing, Sales & Pricing practice in Asia Pacific
  • China
  • Emerging markets
  • Consumer goods
  • Consumer and customer insight
  • Go-to-market strategy
  • Retail
  • E-commerce
  • Digital marketing


  • MS, electrical engineering, Stanford University
  • MA, music, science, and technology, Stanford University
  • BA, physics, Dartmouth College.
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