By transforming pricing, companies can drive significant value to the bottom line. BCG helps develop the capabilities, processes, and mindset that unlock the power of pricing—in good times and bad.
The power of pricing is immense. It drives growth, sparks differentiation, and strengthens competitive advantage. Or at least, it can do these things—with the right strategy, execution, and enablement.
To unleash the power of pricing, companies need a strong internal capability, one that’s fueled by technology—like advanced analytics—but rooted in people and processes. They need a test-and-learn culture that moves fast from idea to pilot to scale. They need to continually measure, assess, and improve. Because pricing and revenue management is a contact sport. And the most successful players adapt rapidly, and repeatedly, to maximize value for their customers—and themselves.
Pricing has no textbook solution. Different companies require different strategies and operating models. We bring functional expertise and cutting-edge data science to the key topics in pricing and revenue management.
Dynamic Pricing
By combining data, AI, and automation, dynamic pricing lets companies adjust prices rapidly and manage volatility. It also enables them to set prices in hyper-personalized way, adjusting by segment or even by customer.
Net Revenue Management
A proven way to spark growth from pricing and mix rather than volume, net revenue management requires a cross-functional, analytics-heavy approach. We help companies prototype, incubate, and industrialize solutions—fast.
Pricing Strategy
Across industries, pricing models are evolving. Case in point: subscription-based services for everything from software to snow removal. We help companies assess new models and identify how to adjust.
Companies get the best results when their pricing function collaborates with their marketing and sales functions. At the core of this holistic approach is a deep understanding of the customer. This is why our pricing consultants work closely with BCG experts in customer insights and marketing and sales to ensure cross-functional success.
Pricing requires a customer-centric approach: by understanding needs and expectations, companies can adapt their pricing methods to resonate with customers and drive growth. We help companies develop the analytics, processes, and data governance that let them generate—and leverage—customer insights.
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In the new reality, where customers expect more personalization and value, companies must be agile and data-driven in their marketing and sales. We develop the technical and human enablers that let businesses reach customers more effectively and more efficiently.
Learn MoreTo help clients master pricing and revenue management, we combine functional and industry expertise with technology, proprietary resources, new ways of working, and a relentless focus on enablement.
Without the right data and algorithms, companies can’t truly evolve their pricing methods. BCG GAMMA is an analytics powerhouse with a business backbone. Its world-class data scientists enhance our pricing consulting with deep experience in AI and machine learning.
A customizable, easy-to-use software platform, Pricing Catalyst performs sophisticated pricing analysis and boils down complex data into actionable insights. It provides transparency into pricing activities and opportunities—helping companies to chart and own their pricing strategies.
