Pricing and Revenue Management Latest Thinking

Pricing and revenue management have the power to create competitive advantage and spur growth during periods of stagnation while meeting or exceeding customers’ expectations. But not all companies have adopted pricing frameworks that can accomplish this. Explore BCG’s latest thought leadership on pricing.

Featured Insights

Pricing Strategy

Solving the Paradox of Fair Prices - rectangle.jpg

Solving the Paradox of Fair Prices

Charging different prices is often fairer than charging everyone the same price. Companies should take steps to educate customers and win their support for this approach.

Building a Strategic Pricing Organization

Pricing—a critical marketing weapon—can’t be deployed effectively unless companies create a dedicated pricing organization that all functions regard as a partner.


The Consumer Sentiment Series Rectangle

The Consumer Sentiment Series

Consumers react to good news about multiple effective vaccines in the pipeline and bad news about spiking numbers of new coronavirus cases.



BCG on Marketing, Sales, and Pricing

Customer expectations are rising—are you ready to meet them? Explore our latest insights and thought leadership.

Industrial Goods

Financial Services

How to Reap a Pricing Windfall in Retail Banking

Superior pricing capabilities offer a potential revenue windfall for retail banks caught in the industry’s crossfire of slow growth, heightened competition, price-conscious customers, and regulatory change.

Consumer & Retail

Related Expertise

protected by reCaptcha

Subscribe to our Pricing and Revenue Management E-Alert.

protected by reCaptcha

Subscribe to our Pricing and Revenue Management E-Alert.

Pricing and Revenue Management