Pricing and Revenue Management Latest Thinking

Pricing and revenue management have the power to create competitive advantage and spur growth during periods of stagnation while meeting or exceeding customers’ expectations. But not all companies have adopted pricing frameworks that can accomplish this. Explore BCG’s latest thought leadership on pricing.

Featured Insights

Pricing Strategy

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Solving the Paradox of Fair Prices

Charging different prices is often fairer than charging everyone the same price. Companies should take steps to educate customers and win their support for this approach.

COVID-19

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The Consumer Sentiment Series

Consumers react to good news about multiple effective vaccines in the pipeline and bad news about spiking numbers of new coronavirus cases.

Medtech

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BCG on Marketing, Sales, and Pricing

Customer expectations are rising—are you ready to meet them? Explore our latest insights and thought leadership.

Industrial Goods

Financial Services

Consumer & Retail

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