Pricing Strategy

Solving the Paradox of Fair Prices

Charging different prices is often fairer than charging everyone the same price. Companies should take steps to educate customers and win their support for this approach.

Beyond the Black Box in Pricing

When B2B companies let technology drive their pricing governance models, they can lose sight of their strategic objectives. Smart pricing authority keeps them on course.

Game Changer: BCG’s New Strategic Pricing Book

It’s time to look at pricing decisions in a new light. Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society not only exposes the flaws in current pricing models, it also explains how the right pricing strategy can change the trajectory of your business, your industry, and in many cases, society as well.

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Medtech

Next-Generation Pricing Is Transforming Medtech

Medtech companies have begun a long-overdue shift to disciplined, value-based pricing—the kind of pricing that can improve performance and fuel innovation.

Industrial Goods

Why Building Materials Producers Need a Fresh Take on Pricing

A data-driven, repeatable approach to pricing will set producers up to raise prices when conditions warrant it and protect themselves when growth inevitably slows.

Financial Services

A New Outlook on Pricing and Revenue Management for Banks

The pandemic has radically reset the pace of change in the banking industry. To keep up, a new approach is needed—fast.

Moving Away from One-Size-Fits-All in Daily Banking

Following the lead of successful B2C service providers in other sectors could generate improvement as high as 10% to 15% of current daily banking revenue.

Consumer & Retail

Your Value Offerings Don’t Have to Cannibalize Your Premium Ones

In turbulent times, customers look for great deals. Six strategies can help companies introduce affordable offerings safely and profitably.

Bionic Revenue Management in Travel and Tourism

Travel companies can move beyond ticket pricing to focus on new models for customer understanding and engagement.

A Revenue Management Reset in Consumer Goods

CPG firms need to change the way they price—now and after the COVID-19 pandemic subsides.

The Consumer Sentiment Series

Emerging from the isolation of the past 15 months, US consumers express optimism—some cautiously and others confidently—about resuming their pre-pandemic activities.