Gabrielle Novacek is a core member and former leader of the Marketing, Sales & Pricing practice in North America at Boston Consulting Group. She is also a core member of BCG’s Consumer and People & Organization practice areas, and previously served as the firms Global Ombudsperson.

Since joining BCG in 2007, Gabrielle has worked extensively in the consumer goods space, with a particular focus on retail strategy, sales and marketing organization and effectiveness, and brand transformation.

Her experience includes leading the go-to-market transformation for one of the world's largest food and beverage manufacturers, helping a Fortune 100 company transform its operating model, and realigning the organization of a global consumer packaged goods company.

Gabrielle has also worked with clients to create breakthrough brand-activation strategies, enhance strategic sales support capabilities, and develop key account strategies. In addition, she has deep expertise in postmerger integration and sales force reorganization.

Prior to joining BCG, Gabrielle received her PhD from the University of Chicago, where her academic research focused on the archaeology of the Middle East in the fourth millennium B.C. As an archaeologist, Gabrielle’s field work took her to Egypt, Israel, Jordan, Syria, and Turkey.


  • Consumer goods
  • Retail
  • Sales and marketing organization
  • Marketing efficiency and effectiveness
  • Brand transformation
  • Key account strategies
  • Postmerger integration


  • PhD, Near Eastern languages and civilizations, University of Chicago
  • MA, University of Chicago
  • BA, Harvard University
Deep Expertise, Broad Experience