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Digital Powers Consumer Durables: A $23 Bn opportunity by 2023

Nimisha Jain Kanika Sanghi Anubhav Pateriya

By 2023, the Indian Consumer Durables industry will reach $36Bn and a whopping 63% of this will be digitally influenced sales, translating into a $23Bn opportunity.


Approximately 80% of digitally influenced consumers today decide their brand after researching online, in a short window of 2-3 weeks and companies will need to win these consumers to stay relevant.

Consumer Products