Nimisha Jain
Managing Director & Partner
New Delhi
Nimisha Jain joined The Boston Consulting Group in 2007. She is a core member of the firm’s Consumer and Technology, Media & Telecommunications practices and leads BCG’s Center for Customer Insight in India.
Nimisha is an expert in consumer insight as well as digital and go-to-market strategy in emerging markets. She has deep interest and expertise in digital influence on urban consumer spending in India and in how Internet use affects purchasing.
Nimisha was one of the subjects of an article about important women in consultancies, published in the Economic Times section of the India Times in 2013. Before joining BCG, she worked for Nestlé India in sales and marketing and later for The Monitor Group.
The COVID-19 pandemic has led to unprecedented shifts in consumer attitudes and behaviors in India, which are altering the path-to-purchase across categories.
Building first-party data capabilities is a key imperative for brands to move up the digital marketing maturity curve. In a privacy-conscious world where consumers seek personalization yet want their data privacy to be maintained, first-party data practice is a two-way value exchange between consumers and brands.
Australia, Japan, and India entered lockdown at different times and under very different circumstances. Here’s how consumers in these countries—and elsewhere—assess their prospects.
Consumers in emerging markets are both fearful and guardedly optimistic. This yin-and-yang tension is shaped by the character of these vibrant but complex markets.
Most Western countries are seeing reduced spending expectations as the pandemic spreads, but consumers in China and India express greater optimism, and Italy may be turning a corner.
Traditional spending habits are giving way to a focus on experiences, customized products, and time-saving services.
Between now and 2022, digitally influenced purchases will soar. Here’s what that means for consumer behavior, according to interviews in Asia, Latin America, and Africa.
Retailers must understand changing consumer behavior in India or risk losing out to startups.
India is in the midst of a digital transformation and fashion is at the forefront of this change. Digital is becoming central not just to the way brands are marketed and sold, but also to product design, plan merchandising and customer engagement.
India is poised to become the third-largest consumer economy by 2025. But behind the growth headlines is an important story of shifting shopping behaviors and spending patterns.
