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The Trillion (and growing) Touchpoint Story: Recognizing the monetization conundrum

Indian Media & Entertainment industry has many feathers in its cap – be it the role in the economy of our country (direct impact of over INR 1.6 Lakh Crore in 2019 alone, employing over 5 million people, both directly and indirectly) or successfully being at the forefront of digital revolution witnessing disruptions almost on a daily basis. The magnitude and breadth of the disruption is also unique and across the board.


The report seeks to outline some of the critical areas which can enhance the value delivered to stakeholders disproportionately helping structure the imperatives and spark actions for new tomorrow which is better than today.

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