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Responsible Marketing With First-Party Data In Asia Pacific – A $200 Billion Value Unlock Opportunity

Building first-party data capabilities is a key imperative for brands to move up the digital marketing maturity curve. In a privacy-conscious world where consumers seek personalization yet want their data privacy to be maintained, first-party data practice is a two-way value exchange between consumers and brands.


Digitally mature brands leveraging first-party data in advanced marketing activations were able to achieve 1.5X – 2.9X higher revenue uplift. This report talks about how responsible use of first-party data has the potential to unlock an estimated $200 billion value for brands in terms of incremental revenue or cost efficiencies in the Asia Pacific markets.

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