Insurers are rewarding hospitals when there are complications. This is not the type of incentive you want in the health care system.

Barry Rosenberg
Managing Director & Senior Partner

Barry Rosenberg is a core member of the Health Care, Strategy, and Marketing, Sales & Pricing practices at Boston Consulting Group. He is a member of the firm’s Health Care Scientist Network and serves on BCG’s Career Development Committee.

Since joining BCG in 2006, Barry has focused on advising clients in the medical technology and health care provider sectors. He has been quoted in the New York Times and Wall Street Journal, and published in the Journal of the American Medical Association (JAMA).

Barry is a thought leader in medtech strategy and commercial excellence. In particular, he has supported medtech clients in developing crucial account management, economic selling, and pricing capabilities. He has a deep understanding of the US hospital landscape, including hospital economics, patient outcomes, and the differences among top hospital systems.

Before joining BCG, Barry trained as a resident physician in general surgery at University Hospital of the University of Michigan Health System. He has direct clinical experience managing patients in outpatient, inpatient, emergency room, operating-room, and intensive-care-unit settings.


  • MBA/MD, high distinction, University of Michigan
  • BS, biology and economics, University of Michigan


  • Journeyman Award for Outstanding People Development and Mentorship
  • Moderator, AdvaMed panel, Price Transparency in Medtech and Hospitals, 2013
Deep Expertise, Broad Experience