Managing Director & Senior Partner
Beijing
Yvonne Zhou leads BCG’s Industrial Goods and Public Sector practice in Greater China. She is also a leader of BCG's real estate and city development sectors in Greater China and a member of the firm’s Global Advantage, Marketing, Sales & Pricing, and Strategy practices. She also leads BCG's Beijing office.
Since joining BCG in 2004, Yvonne has worked primarily in the areas of corporate strategy, zone and economic planning, go-to-market strategy, organization structure, and operational optimization in the technology, media, telecommunications, real estate, and city development sectors.
Yvonne leads BCG’s digital engagements in China, which includes partnering with clients across industries to design digital strategies, set up online portals, and create digital growth strategies. She has worked extensively in the telecom, software, and mobile financial-services sectors and has authored a number of publications on digital consumers in China.
Before joining BCG, Yvonne worked with ZS Associates. She has also worked with Y.D. Communication in Switzerland as a television producer and with Rhone-Poulenc (now Sanofi) in China as a sales and marketing assistant.
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With no precedent to guide them, governments must create a strategy for reopening economic and social life. A graduated plan, governed at the national level and implemented at the local level, offers flexibility and opportunities for learning.
Despite rising costs and trade disputes, the country’s manufacturing sector is poised for strong growth.
As cities become larger, governments strain to meet the needs of growing populations. Technology can help, but it’s only one part of a broader solution.
The goal is not to unseat the tech giants or even to defend market share. It’s to acquire the tools and the mindset you need to pursue opportunities in the digital age.