Three-quarters of all large-scale transformations fail to deliver the planned results. BCG’s Christian Gruß explains how transformation programs can both deliver rapid impact and enable the organization to sustain the impact.

Christian Gruß joined Boston Consulting Group in 2010. He is a lead member of BCG TURN, the firm’s special unit that helps organizations transform, change their trajectories, and turn upside potential into radical performance gains. Christian has led a number of complex strategic and operational transformations in various industries. He is skilled at delivering short-term impact for companies facing challenges. In addition, he designs successful implementation plans to realize strategic, operational, organizational, and financial results. 

Before joining BCG, Christian worked for Roland Berger, where he specialized in turnarounds, specifically for clients experiencing various forms of distress.

AREAS OF EXPERTISE

EDUCATION

  • MBA, University of Manheim/Simon Fraser University
  • BBA, Universitat Autònoma de Barcelona

Publications and Videos

Lessons in Resilience from Companies That Were Down but Never Out

Lessons in Resilience from Companies That Were Down but Never Out

Some struggling organizations had transformations underway when the pandemic hit. Instead of scaling back their aspirations, they redoubled their efforts and emerged from the crisis far stronger.
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Winning in the Pandemic. Lessons from the Nordics

Throughout the pandemic, Nordic companies have demonstrated an ability to react fast to changing circumstances and adapt their transformations.
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How Transformative CEOs Lead in a Crisis

Because most organizations have already launched short-term measures to respond to COVID-19, the challenge now is to build on that progress. Five leadership traits will be crucial.

How Can Companies Use Digital Levers to Improve Performance?

Digital levers are critical to improve performance—both for companies that have just started a traditional transformation journey and for those that have already completed one. BCG Managing Director and Partner Christian Gruss explains how to leverage these tools to gain advantage.

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Win the Fight, Win the Future—How Nordic Companies Are Navigating the COVID-19 Crisis

In this article, we assess the efficacy of these approaches, relying upon an in-depth analysis of the impact of the COVID-19 crisis on Total Shareholder Returns (TSR). We identify global industry patterns and evaluate how Nordic companies perform compared to their industry peers and share five steps that are necessary for companies to come out stronger.
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Ten Digital Moves for a Quick Performance Boost

These technology initiatives can help companies generate fast, sustainable gains without the need for a full-scale transformation.
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The Time to Transform is Now

It’s hard to avoid. Seen from any angle, there seems to be consensus that the global economy is losing momentum after a period of robust growth.
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The Time to Transform Is Now

Danish companies are unprepared for a potential downturn.
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Desperate Times Call for Effective Turnarounds

For companies on the brink, standard approaches to transformation are not enough. Instead, the leadership team must launch a turnaround or restructuring effort that can generate results fast.
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