Christian Gruß
Managing Director & Partner
Copenhagen
Christian Gruß joined Boston Consulting Group in 2010. He is a lead member of BCG TURN, the firm’s special unit that helps organizations transform, change their trajectories, and turn upside potential into radical performance gains. Christian has led a number of complex strategic and operational transformations in various industries. He is skilled at delivering short-term impact for companies facing challenges. In addition, he designs successful implementation plans to realize strategic, operational, organizational, and financial results.
Before joining BCG, Christian worked for Roland Berger, where he specialized in turnarounds, specifically for clients experiencing various forms of distress.
Because most organizations have already launched short-term measures to respond to COVID-19, the challenge now is to build on that progress. Five leadership traits will be crucial.
In this article, we assess the efficacy of these approaches, relying upon an in-depth analysis of the impact of the COVID-19 crisis on Total Shareholder Returns (TSR). We identify global industry patterns and evaluate how Nordic companies perform compared to their industry peers and share five steps that are necessary for companies to come out stronger.
These technology initiatives can help companies generate fast, sustainable gains without the need for a full-scale transformation.
