Jacob Rosenzweig
Managing Director & Partner
London
Jacob Rosenzweig leads The Boston Consulting Group’s Technology, Media & Telecommunications (TMT) practice in the United Kingdom, the Netherlands, and Belgium. Since he joined BCG's London office in 2006, he has focused his client work on the media sector, working primarily in television, publishing, digital media, and music.
Jacob works closely with senior TMT executives in the UK and internationally to develop strategies and new ways of operating for an ever-changing landscape. His client experience ranges across many topics, including strategy, organization, cost reduction, marketing and sales excellence, and transformation.
Jacob also serves as a core member of BCG's Marketing, Sales & Pricing practice in Europe and has helped his clients grow profits through improving their pricing capabilities and defining their pricing strategy and tactics.
Prior to joining BCG, Jacob worked at various digital media and advertising businesses in New York.
Creative industries don’t just inspire and entertain—they are also dynamic economic engines. Governments around the world are finding ways to turbocharge them.
The penetration of this automated process in Asia-Pacific digital advertising markets will almost double by 2020. Growth rates in several markets could easily accelerate.
One automated digital ad buying process can bring 50% efficiency improvement for publishers and almost 30% improvement for advertiser and agency buying teams.
The global video advertising industry is in the throes of a digital revolution. Digital video advertising is experiencing explosive growth in the UK and yet, digital video still has a long way to go before eclipsing TV.
