Massive Restructuring for a Global Jewelry Retailer
We helped our client transform from a product-led organization to one led by consumers. Our data-driven, personalized marketing effort, supported by BCG GAMMA, achieved about $62 million in incremental revenue (projected to reach $80 million by the end of 2020). The new stores outperformed by 21% in like-for-like sales, reigniting passion for the brand--- as well as shareholder interest.