A Data Driven Approach to Improve Customer Engagement
Engaging modern customers by effectively utilizing data is a key challenge for marketing and digital leaders today. Organizations can address this by building maturity on Data Led Customer Engagement. BCG, in collaboration with Capillary Technologies, has created a comprehensive Stop Hold Purchase (SHoP) framework and maturity assessment toolkit that was administered to over 100 consumer facing companies. This report highlights the key learnings from the exercise and can be leveraged for building advanced customer engagement capabilities at organizations.
Southeast Asia: Coming of the Digital Challenger Banks
With four models to enter a market and a threefold growth in the last five years to disrupt traditional banks, Digital Challenger Banks have become a global phenomenon. While there are relatively few Digital Challenger Banks in Southeast Asia (SEA) today, BCG experts believe the region is about to see the birth of home-grown technology giants and innovative non-Financial Services firms moving to acquire digital banking licenses.
Responsible Marketing With First-Party Data In Asia Pacific – A $200 Billion Value Unlock Opportunity
Building first-party data capabilities is a key imperative for brands to move up the digital marketing maturity curve. In a privacy-conscious world where consumers seek personalization yet want their data privacy to be maintained, first-party data practice is a two-way value exchange between consumers and brands.