Kuala Lumpur

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Level 28, Menara IMC 
No. 8 Jalan Sultan Ismail 
Kuala Lumpur 50250

T +60 3 2688 5000

F +60 3 2688 5100

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Head of BCG Malaysia

Head of BCG Southeast Asia

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Featured News

Responsible Marketing With First-Party Data In Asia Pacific – A $200 Billion Value Unlock Opportunity

Building first-party data capabilities is a key imperative for brands to move up the digital marketing maturity curve. In a privacy-conscious world where consumers seek personalization yet want their data privacy to be maintained, first-party data practice is a two-way value exchange between consumers and brands.

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Kuala Lumpur