Auto Companies in the New Energy Era
In his guest column for China Daily, BCG’s Gang Xu discusses the recent rapid growth of China’s new energy vehicle (NEV) market. He notes that uncertainties may indicate a coming restructuring of the industry. He explains that the overall profitability of China’s NEV industry is decreasing as other industry giants with stronger supply chains enter the market. Gang expects that auto players that actively seek transformation and strong user touchpoints will dominate the market; whereas those that lose touchpoints will be pushed out.