As AI Scales, Focus Shifts to Costs and Human Oversight
Mentions of "token" usage and costs both rose more than 600% in Q2 earnings calls compared with the previous quarter, according to BCG's CEO Data Point Interactive. The surge reflects how token consumption has become a more visible operating expense as companies scale AI. Another notable trend in AI-related earnings calls discussions: mentions of "human in the loop" increased 30% quarter over quarter as organizations deploy the technology in higher-stakes workflows that require human oversight.
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