Beyond Great book

Beyond Great Helps Companies Build Sustainable Business Advantage


The old playbook for gaining business advantage—the kind that delivers stronger operating models, higher shareholder returns, and greater overall resilience—is no longer sufficient. It’s time to go beyond great.

The rules of business were once predictable, but not today. The world has been transformed by three powerful, disruptive forces: social tension, economic nationalism, and technological revolution. Great performance is no longer good enough. Business leaders must adopt a radical new playbook—one that helps their companies become resilient in the face of even the most challenging situations.

How Prepared Is Your Company to Go Beyond Great?

BCG’s new tool, the Beyond Great Index, helps companies answer a critical question: When it comes to embarking on the journey of building sustainable advantage, is the juice worth the squeeze? BCG surveyed leaders from approximately 2,400 companies representing all regions and industries worldwide to assess how ready companies are for the complexity of the current environment. We used the data from the survey to create composite scores reflecting performance in each of the nine strategies—results that show companies’ progress on the beyond-great journey. We found that companies with a high maturity score and the purposeful motivation to bring value to all stakeholders have accrued significant financial benefits. In other words, the juice is worth the squeeze.

Buy the Book

Beyond Great book cover

Beyond Great

Nine Strategies for Thriving in an Era of Social Tension, Economic Nationalism, and Technological Revolution

By Arindam Bhattacharya, Nikolaus Lang, and Jim Hemerling

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