Brighthouse President, North America and Managing Director
Cristina Lilly is a managing director of BrightHouse, a Boston Consulting Group company. BrightHouse is a global creative consultancy that pioneered the practice of helping organizations uncover their timeless purpose to grow their people, profits, and social impact.
Cristina joined BrightHouse in 2017, and she is a core member of BCG’s Consumer, and Marketing, Sales & Pricing practices. She has experience in consumer packaged goods, technology, fashion, retail, automotive, insurance, financial institutions, and luxury, with a focus on uncovering a brand’s purpose and leveraging it to develop strategic roadmaps for growth.
Cristina’s recent engagements have included excavating and activating the organizational purpose for a German auto manufacturer looking to reaffirm its leadership position in the industry; as well as engagements with an artificial intelligence company in North America, a luxury fashion brand in Europe, and a leading home solutions company in North America undergoing a large-scale transformation.
Prior to joining BrightHouse, Cristina spent over 20 years in advertising and marketing roles on both the agency and client side. Her client-side experience includes senior marketing roles at the Diamond Trading Company, a DeBeers Group Company, the Ralph Lauren Corporation, and Steinway & Sons.
Clarity of purpose benefits automakers in multiple ways, including ease of recruitment, employee engagement, and organizational focus.
In a recent article on Why Why Matters Now, BrightHouse President, Americas Cathy Carlisi and CEO Ashley Grice reinforce the importance of Purpose and values in times of crisis. They present a compelling case for why organizational Purpose serves as a backbone of stability, focus, and fortitude.