Partner and Director
Eduardo Leone joined Boston Consulting Group in 2006. He leads BCG's Marketing, Sales & Pricing practice in Brazil, and is a core member of the Consumer Goods and Financial Institutions practice, and the travel & tourism industry.
Eduardo has case experience across a broad range of industries and multiple topics including strategy, corporate development, marketing and sales, pricing, organization, operations, and large-scale transformations. He is an expert in digital transformation, operational efficiency, and corporate development, and has worked with many Consumer practice clients on revenue management, go-to-market, and sales force effectiveness. Eduardo has a special interest in loyalty programs.
Las ventas digitales y, por tanto, el marketing digital tienen un potencial enorme para las compañías y sus negocios. En los últimos años, hemos constatado que aquellas compañías que emplean campañas basadas en mejores prácticas de marketing digital mejoran su adquisición y retención de clientes y su imagen de marca.
As empresas que usam campanhas baseadas nas melhores práticas de marketing digital melhoram a aquisição, a retenção e a imagem da marca de seus clientes.
A new way of seeing the clothes in wardrobes has led to a growth in the market for second-hand fashion in Brazil. And several factors are connected to this reality, such as sustainability and access to quality items at lower prices.
Digital Marketing has become a trendy expression that, just as other concepts, has come to join the corporate jargon of quite a number of companies.
Even in the midst of crisis, Brazil has more than 200 million people and many local, regional, and sector-specific economies—each with its own defining characteristics, drivers, and trends.
Neste artigo, o BCG debate como as tecnologias digitais podem contribuir de maneira efetiva para transformar o mundo da infraestrutura no Brasil, melhorando a produtividade das obras e o serviço para as pessoas.