Jeff Walters

Jeff Walters is the leader of DigitalBCG in Greater China. He is also a co-leader of the go-to-market in emerging markets topic for BCG, a member of the leadership team of the firm’s Consumer practice in China, and a core member of Global Advantage practice.

Since joining BCG in 2003, Jeff has worked extensively in strategy development and operations for consumer goods companies and retailers, particularly in home appliances, spirits, sportswear apparel, consumer electronics, food, luxury goods, and beverages. He has deep experience in the evolving consumer landscape in China, including consumer consumption patterns, the geographic distribution of China's growing middle class, online behavior, and the growth of e-commerce.

Jeff has led multiple client engagements in China on issues related to growth strategy, mergers and acquisitions, new category entry, e-commerce, organization design, sourcing optimization, geographic expansion, brand repositioning, retail format design, retail footprint planning, and retail assortment planning. Jeff also has specific expertise in retail inventory management, including experience designing the replenishment algorithms for one of the largest retailers in the world.

Before joining BCG, Jeff worked in the area of signal processing algorithms with various firms in Silicon Valley, and he also worked in solar physics.

AREAS OF EXPERTISE

EDUCATION

MS, electrical engineering, Stanford University
MA, music, science, and technology, Stanford University
BA, physics, Dartmouth College.

Publications and Videos

Lifting spirits: What the Return of Mainland Chinese Tourists Means for Hong Kong’s Consumer Sectors

The report models the likely growth trajectories for each of the main Hong Kong sectors serving Mainland Chinese tourists and makes specific suggestions for how businesses can best prepare for their new Mainland Chinese clientele.

China’s Next Leap in Manufacturing

Despite rising costs and trade disputes, the country’s manufacturing sector is poised for strong growth.

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Digital Consumers, Emerging Markets, and the $4 Trillion Future

Between now and 2022, digitally influenced purchases will soar. Here’s what that means for consumer behavior, according to interviews in Asia, Latin America, and Africa.

Adapting to a New Trade Order

Trade is evolving. Are countries and companies keeping up? Are top executives, business decision makers, and policymakers adapting to new trade realities?

Five Profiles That Explain China’s Consumer Economy

China’s overall economic growth is slowing, but consumption is soaring. Here are the megatrends and shopping behaviors that companies need to understand in order to succeed in a market worth trillions of dollars.

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Capitalizing on Asia’s Booming Upper Middle Class

Companies looking for growth in slowing Asian economies should aim for the upper-middle-class. There are approximately 150 million upper-middle-class consumers in the developing countries of Asia right now—accounting for more than $3 trillion in spending annually. And this number could easily swell by 100 million or more in the next few years.