To successfully launch a niche online marketplace related to their standard offering, retailers have to offer an excellent experience for both consumers and third-party sellers.
Featured Insights
The Future of Retail
Report
October 31, 2023
E-commerce dynamics are changing. Our global survey reveals the approaches differentiating retail and consumer packaged goods winners and laggards in today’s increasingly competitive environment.
Article
April 25, 2023
Artificial intelligence can provide optimized solutions to three key retailer concerns: rising cost of goods, declining consumer spending, and supply chain volatility.
Article
August 7, 2023
Most retailers don’t collect first-party customer data in a structured way or leverage its full potential. Powering four levers can drive profit and revenue from this valuable asset.
Book
Personalized: Customer Strategy in the Age of AI
Personalization is a $2 trillion opportunity. BCG's new book offers a playbook for capturing your share of this personalization prize in the retail industry.
Advanced Analytics, AI, and Digital
Now, a new dialogue is opening up between brands and their customers. Literally.
Article
April 16, 2024
Retailers are increasingly using AI-powered solutions and dynamic pricing models to outperform rivals that rely on traditional tools and approaches.
The technology is just a tool. Don't disregard the data, talent, and experimentation that constantly activate and inform the intelligence behind the system.
Article
September 14, 2021
There’s gold at the end of the personalization rainbow. To get it, retailers need to focus on the customer experience, technology, and operating models.
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Fashion Industry
Report
February 13, 2025
How can fashion brands drive adoption to unlock the benefits of next-gen materials? A report by Fashion for Good and BCG provides a blueprint.
Video
June 21, 2023
Outfitting the Fashion Industry for Generative AI and Sustainability
Craig Brommers, American Eagle's chief marketing officer, discusses how brands can sustain real, authentic creative qualities and continue to pursue sustainability.
Video
June 22, 2023
Gen Z at the Intersection of Fashion and Technology
Technology is intersecting with fashion today in never-before-seen ways. PacSun CEO Brieane Olson drills down into how Gen-Zers are combining the two to creatively express themselves.
Report
October 25, 2023
Getting raw materials right, from a sustainability perspective, can pay off for brands. Failing to do so can leave them at a competitive disadvantage.
Follow BCG on Consumer on LinkedIn
Retailers today must optimize performance, tap into new opportunities and transform to meet consumers demands. Follow BCG on Consumer on LinkedIn for the latest industry insights and news.
Luxury Goods
Article
March 9, 2023
In today’s market, some highly sought secondhand models may sell for more than their listed retail value, making them an attractive investment.
Article
June 30, 2022
The industry is uniquely positioned to generate positive societal impact. Here's what it will take.
Article
September 4, 2020
Facing a disrupted consumer environment, F&L brands need to likewise disrupt their usual approach, by planning sales strategies more than a year in advance.
BCG Executive Perspectives
BCG Executive Perspectives offer insights on global topics that matter most to leaders in the public and private sectors. Explore the latest edition from our team of experts, introducing how AI will shape the future of functions.
Transformation, Growth, & Value Creators
Video
April 13, 2021
Four Myths and Misunderstandings about Doing Business in Africa
International businesses are missing out by underestimating Africans, making costly assumptions about diversity, preferences, and buying power. BCG Consultant Nomava Zanazo shares what companies need to know to succeed on the continent.
Article
February 6, 2024
With parallels to the complexities of building a house, BCG’s approach to transforming a supply chain emphasizes the importance of coordination, digital enablement, and speed.
Article
April 27, 2022
Emerging from the isolation of the past 15 months, US consumers express optimism—some cautiously and others confidently—about resuming their pre-pandemic activities.
