Building Retail Resilience in a Recession

Commenting in Forbes , BCG’s Tiffany Yeh outlines the keys to retail success in the face of economic headwinds and waning consumer sentiment. Based on BCG research from previous periods of financial decline, Yeh identifies a series of structural advantages that have historically contributed to retail resilience: leaning into the customer proposition, managing product costs, investing in company infrastructure, and leveraging top talent. With a recession looming, she urges retailers to be proactive: “By acting now, retailers will set themselves up for success not just next year, but for years to come.”