A Plan for Facing the Long COVID Winter

As cold weather approaches, how the US manages the current surge of COVID-19 cases will set the stage for the rest of the pandemic, BCG’s CEO Rich Lesser and Marin Gjaja write for Fortune . They explain that communities need to act boldly, collectively, and decisively to save lives over the coming weeks. Lesser and Gjaja emphasize the need for a new strategy that addresses epidemiological and economic threats and integrates health, social, and economic imperatives until vaccines can end the pandemic.