Masao Ukon leads Boston Consulting Group’s work in Automotive in Western Europe and South America.

Masao has extensive experience working with clients in the airline, automotive and mobility, manufacturing, and other industrial sectors across topics including strategy, digital and analytics, marketing and sales, mergers and acquisitions, and corporate finance. He also has significant experience helping companies address issues related to large-scale transformations, turnaround, productivity, and operations.

Prior to joining the firm, Masao worked for General Motors, where he held positions in project engineering and product development.


  • Automotive, airlines, and other industrial sectors
  • Loyalty
  • Strategy
  • Globalization
  • Brazil insight
  • Mergers and acquisitions
  • Corporate finance
  • Capital markets and wholesale banking
  • Postmerger integration
  • Productivity and efficiency
  • Large-scale transformation and turnaround


  • MBA, Wharton School, University of Pennsylvania
  • BS, Mechanical Engineering, Escola Politécnica da Universidade de São Paulo
Grande expertise, solide expérience