Future of Work | Building the new commercial operating model

Rahul Guha Abhinav Verma Natasha Prakash

The healthcare eco-system today is navigating unchartered territory with COVID-19 impacting all major stakeholders. Due to the unprecedented nature of the pandemic, traditional channels of interaction between patients, prescribers, healthcare companies and pharmacies have been disrupted.

With no imminent respite, innovative and immediate measures have been taken across the eco-system to combat these new challenges. This perspective provides a holistic view of key elements required to build the future commercial operating model, post COVID 19.