BCG in Buenos Aires

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Bouchard 547-10°
Buenos Aires C1106ABG
Argentina

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Data-Driven Marketing: Latin America’s Road to Digital Maturity

Despite being top of mind for executives worldwide, digital marketing is one of the least explored capabilities for Latin America’s companies—where only 20% of marketing investments are allocated to digital. The only way these companies can progress past this initial stage of digital maturity is to develop a holistic, data-driven marketing strategy.

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