September 29, 2025 | New at BCG

BOSTON—Boston Consulting Group (BCG) was awarded eight “Best-in-Class Category Distinctions” in Promotion Optimization Institute (POI)’s 2025 Consumer Goods Enterprise Planning and Retail Execution Vendor Panorama Report, which analyzes leading vendors to help CPG manufacturers and retailers identify the technology and services that can best help drive profitable growth.

BCG’s Revenue Growth Management platform—now named Revenue Growth Management AI by BCG X—combines historical data and consumer insights with advanced machine learning algorithms to help consumer goods companies maximize their growth potential. The platform received Best-in-Class Category Distinctions in eight areas:

  • Artificial Intelligence (AI)/Machine Learning
  • Consumer Data & Insights Utilization
  • Enterprise Planning IBP/S&OP Capabilities
  • Headquarter Planning
  • Internal Collaboration
  • RGM UX
  • RGM-Bespoke Solution
  • RGM Supply Chain Connectivity

POI’s report spotlighted that by leveraging the deep expertise from both BCG and BCG X, the platform is able to “deliver highly advanced capabilities and technology, while upskilling cross-functional client teams.”

The platform was cited in POI’s report for:

  • Tailored Technology. The platform is fully customizable and co-created with clients to reflect their structures, processes, and business goals. “The solution adapts to how clients operate, not the other way around, ensuring high adoption and impact in complex organizations.”
  • Deep Enablement. The platform “enables clients to plan across all levers—assortment, pricing, pack architecture, promotion, and trade investment—within a unified interface, powered by a shared semantic data layer and embedded strategic guardrails.”
  • End-to-End Transformation. “BCG supports end-to-end transformation, from design to deployment to long-term capability building, ensuring lasting change and measurable impact. BCG supports clients with a structured transformational program, ensuring that business users and technical teams quickly gain confidence, fluency, and ownership of the solution.”

According to POI’s report, “BCG continues to invest in deepening platform intelligence, increasing scalability, and expanding AI-guided decision support.” It stated, “With strong global adoption and a proven ability to deliver measurable outcomes, BCG is well-positioned in the market with its intelligent, cross-functional commercial planning.”

“It’s an honor to receive eight Best-in-Class distinctions from the Promotion Optimization Institute for our Revenue Growth Management AI by BCG X platform,” said Sylvain Duranton, global leader of BCG X. “As profit margins tighten across the consumer packaged goods industry, we’re partnering with clients to reimagine their approach to revenue growth. Revenue Growth Management AI delivers tailored, innovative solutions that generate bottom-line impact long after the engagement ends.”

To access the full POI 2025 Consumer Goods Enterprise Planning & Retail Execution Vendor Panorama report here. Reach out to Joanie Malin, jmalin@p-o-i.org for more information and questions regarding POI.

Editor’s Note: The platform was renamed Revenue Growth Management AI by BCG X in September 2025, following the finalization of POI’s 2025 Consumer Goods Enterprise Planning and Retail Execution Vendor Panorama Report.

About BCG X

BCG X is the tech build & design unit of BCG.

Turbocharging BCG’s deep industry and functional expertise, BCG X brings together advanced tech knowledge and ambitious entrepreneurship to help organizations enable innovation at scale.

With nearly 3,000 technologists, scientists, programmers, engineers, and human-centered designers located across 80+ cities, BCG X builds and designs platforms and software to address the world’s most important challenges and opportunities.

Teaming across our practices, and in close collaboration with our clients, our end-to-end global team unlocks new possibilities. Together we’re creating the bold and disruptive products, services, and businesses of tomorrow.

About Boston Consulting Group

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.

Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.