Neue Zürcher Zeitung
In the article, the Neue Zürcher Zeitung writes about how algorithms guide us when shopping. The article is based on a recent joint BCG/Google-study that shows that retailers in Switzerland, Germany and Austria are now starting to fully leverage advanced analytics and artificial intelligence.
Managing Director & Partner Andreas Liedtke states in the article that fashion retailers are generally ahead in this area, thanks to algorithm-controlled discounts in online retailing.