In a coauthored guest column for Fortune, BCG’s Michael G. Jacobides, Meenal Pore, and Leonid Zhukov highlight the opportunities generative AI poses for mid-sized companies. “Increasingly, it is mid-sized companies that possess the right balance of resources and agility to accelerate adoption, drive meaningful outcomes, and reap the benefits of GenAI as the technology matures,” they write, adding that the days of large enterprise domination in the AI space are likely over as GenAI levels the playing field.