Forbes
In her column for Forbes, BCG’s Julia Dhar discusses how frustrated people are with the delay in email response times as the volume of messages continues to grow—and how effective communication plays a key role in triggering an email response. Dhar highlights a BCG study that shows how different subject lines can affect email open rates. “Competition for attention amid this online deluge is intense,” she says. “If you want yours read, focus on the subject line and make it personal.”