ABC Australia
In conversation with ABC Australia, BCG’s James Tilbury elaborates on the shifting economics that are causing more consumers to finally take a chance on electric vehicles (EVs). A BCG analysis identified that some luxury EVs have already reached parity for total cost of ownership with traditional cars, but Tilbury asserts that this does not necessarily indicate that there will be an increase in EV purchases. “Total cost of ownership parity won’t be enough to spur rapid uptake—there are various other factors like convenience that play a big role,” he says.