Financial Times
In a letter to the Financial Times, BCG’s Oktawian Zając writes about the extraordinary efforts of the Polish business community and citizens to support millions of Ukrainian refugees fleeing their country. Amid concerns that Poland will not be able to handle the influx of people, Zając notes that managing this crisis will depend on the country’s ability to sustain a short-term humanitarian response while building long-term, sustainable support programs for dislocated families. “I call on business leaders in every country to play their part to answer that challenge,” he says.