Fortune
Writing in Fortune, BCG’s Arindam Bhattacharya and Hans-Paul Bürkner discuss how fractal innovations are propelling companies to the top of the global competitive landscape. Because the rules of competition changed as the global market fragmented, global scale and pedigree are no longer guarantees of success, explain the authors. Instead, that success will come from creating localized, customized, and personalized solutions to current customer problems—and anticipating future needs.