Fortune
In Fortune, BCG’s Rich Hutchinson and Marjolein Cuellar and BCG BrightHouse’s Maggie Schear discuss how ESG issues are rising on the corporate agenda—and why failure to build environmental and social impact into strategic decision-making and company culture can be a liability for organizations. They detail four steps to help companies chart a path towards “Authentic ESG,” including finding a clear and compelling purpose. “Study after study shows that purpose and ESG are not distractions; they are key to long-term performance,” they write.