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Forbes

Returning to the Fundamentals of Luxury

In Forbes , BCG’s Filippo Bianchi explores the reasons behind the personal luxury market’s recent lack of growth. Drawing on findings from BCG and Altagamma’s latest report , Bianchi observes that the industry’s recent push to democratize luxury has come with costs: “In a race for scale, some of the soul of luxury was lost.” To succeed in the future, he explains that “brands must refocus on top-tier clients and return to the fundamentals of what true luxury really means.”