Gen Z Can Start a Retail Revolution

In IT-Online , BCG’s Thomas Jensen , Zineb Sqalli , and Vishakha Chopra share findings from a BCG report highlighting the influence that Africa’s young consumers wield. “Gen Z’s optimism and digital fluency are reshaping Africa’s retail landscape,” says Sqalli. “We’re seeing how they blend local trust with global aspiration, moving fluidly between online discovery and offline fulfillment.”