Financial Times
In the Financial Times, BCG’s Jocelyn Wilkinson explains that there is high demand for fashion rental services, but the process must be convenient for consumers. Rental fashion gives consumers greater access to luxury brands, while allowing them to shop sustainability or within their financial constraints. While demand for rental fashion is strong, the business model faces a unique set of challenges to become a profitable market. “The challenges with sizing, infrastructure, and the right inventory have hampered reputations and then consumer confidence in the storyline,” says Wilkinson.