Fortune
In Fortune, BCG’s Vladimir Lukić explains that companies want to invest in AI but are unsure of where to begin and how to do so responsibly. A BCG report found that 90% of CEOs are either waiting for GenAI to move beyond the hype currently surrounding it, or are experimenting with it in small ways. Lukić highlights why CEOs need to establish a GenAI game plan now: “The gap in efficiencies and customer experiences that early adopters will create will be significant and hard to overcome or to catch up with.”