Retail Supply Chains Are Under Pressure

In Forbes , BCG’s Nate Shenck outlines how retailers can take immediate action to strengthen their supply chains amid tariff-related disruptions. While the impact of new policies is still unfolding, Shenck emphasizes the need for cross-functional command centers and scenario-based planning to manage uncertainty on both the demand and supply sides. “Retailers succeed by doing two things: understand consumer demand and meet that demand in a cost-effective manner,” he explains, noting that this core principle remains constant even as external pressures shift.