Bangkok Post
In the Bangkok Post, Isada Hiranwiwatkul explains that, while most Thai companies have only scratched the surface of AI’s potential, consumers in emerging markets like Thailand are excited about AI. However, BCG research reveals that most Thai companies are only looking to deploy tools to replace or augment activities. “What companies should be looking at is how to fundamentally reshape how things are done using AI,” says Hiranwiwatkul.