How Companies Are Going Beyond Automation with AI

In an interview with CNN Quest Means Business , BCG’s Global People Chair Alicia Pittman discusses how companies are using AI to redesign ways of working rather than automate isolated parts of business processes. She cites a recent example of a client that restructured its end-to-end approach using AI, from marketing design through innovation. “I like to think about it as AI changes how we work, but it also changes what work we do, and it moves us up the value chain,” Pittman adds.