Vogue Business & Business of Fashion
In Vogue Business and Business of Fashion, BCG’s Jocelyn Wilkinson explains that fashion brands must dramatically increase their use of sustainable raw materials to meet their decarbonization targets and comply with increasing sustainability regulations. According to a report from BCG, Quantis, and Textile Exchange, the fashion and apparel industry could face a sustainable raw materials shortage of 133 million tons by 2030 if brands do not invest in these materials and incentivize suppliers to change their operations. “I do think this is a business model change,” says Wilkinson.